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Struggling consumers 'should consider supermarket options'

Struggling consumers 'should consider supermarket options'

Struggling consumers 'should consider supermarket options'Monday 15th December 2008

With the economic crisis having an ever-worsening impact on the man-on-the-street's finances, consumer group Which? has advised shoppers to choose their supermarket carefully as it could help them to save money.

In addition to rising mortgage costs and gas, electricity and credit card bills, consumers have also had to deal with rampant food price inflation.

However, a Which? survey suggests careful shoppers can save money at the checkout, which could help them with debt management.

"If you're heading out to the supermarket this weekend to stock up for Christmas, you can save more than a quarter on your food bill," Jess Ross, the which.co.uk editor, confirmed.

After ascertaining the cost of a select basket of goods, which included milk, butter and white potatoes, Which? found that Aldi is the cheapest supermarket to shop in.

Other supermarkets assessed were, in ascending order in terms of cost, Netto, Lidl, Morrisons, Asda, Sainsbury's, Tesco and Waitrose.

Tesco recently announced plans to slash costs on hundreds of products in a bid to attract customers struggling to cover their Christmas food bills.

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